PBA: A New Chapter for the PBA: Pureblends Enters, Pido Jarencio Leads Terrafirma

Oct 2, 2025

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The Philippine Basketball Association (PBA) has always thrived on change—on the excitement of rising stars, shifting rivalries, and the drama that only professional basketball can deliver. Now, as it gears up for its historic 50th season, the league is once again embracing transformation.

Two major moves have taken the spotlight: the formal entry of Pureblends as the new franchise owner of the former NorthPort Batang Pier, and the appointment of Pido Jarencio as the new governor of Terrafirma Dyip. These aren’t just off-court headlines—they’re pivotal developments that could reshape the PBA’s landscape in the seasons ahead.

Pureblends Joins the League: A Fresh Start

The buzz surrounding Pureblends’ purchase of the NorthPort franchise had been building for months. Now, it’s official. The PBA has formally welcomed Pureblends into its fold, signaling not only a change in ownership but also a chance to reimagine what a franchise can be in today’s game.

The entry of a new team under a new banner is more than just a rebrand. It brings in fresh blood, new business ideas, and potentially a new style of basketball. Fans are eager to see how Pureblends will build its identity—starting with coaching decisions, player acquisitions, and how it plans to connect with supporters.

Already, they’ve made bold moves. Johnedel Cardel, a familiar face in the PBA coaching scene, has been tapped to lead the team. With him at the helm, the new franchise is hoping for a smooth transition and a competitive showing out of the gate.

Pido Jarencio Takes the Reins at Terrafirma

While Pureblends was making headlines with its grand entrance, Terrafirma Dyip was going through its own internal transformation. The long-time team governor, Bobby Rosales, stepped down, opening the door for a new leader. And in came a name deeply rooted in Philippine basketball: Pido Jarencio.

Known for his fiery coaching style and larger-than-life personality, Jarencio is stepping into an executive role that could define the next phase of his basketball journey. For Terrafirma, this is more than just filling a vacant seat—it’s a chance to hit the reset button.

The team has struggled to stay competitive in recent seasons, and while there were rumors of a possible sale to other groups (like the Zamboanga Valientes), those talks fell through. Staying in the league means Terrafirma needs to find a way to not just survive—but to start winning. With Jarencio now in a leadership position, the Dyip have someone with experience, charisma, and a deep understanding of the league’s inner workings.

What These Changes Mean for the League

At first glance, these moves may seem purely administrative. But they hint at deeper shifts in the PBA—ones that affect not just teams and owners, but players, fans, and the future of the league itself.

For one, Pureblends’ entering the PBA shows that there’s still strong interest from businesses to invest in Philippine basketball. That’s a good sign for the league’s long-term health. A new team with fresh resources and ambition could shake things up and push other teams to level up.

At the same time, putting someone like Pido Jarencio in a front office role shows how much the league values experience. He’s been part of the PBA for decades, and his leadership might bring new direction to a team that desperately needs one.

Both teams—Pureblends and Terrafirma—are starting new chapters. And with that comes pressure. Can Pureblends build a team that competes right away? Can Terrafirma rebuild under new leadership and regain its footing in the standings?

Looking Ahead: A 50th Season Built on Change

As the PBA enters its golden anniversary season, these changes feel symbolic. The league is honoring its past, but it’s also making space for new faces, new brands, and new ideas. The entry of Pureblends and the promotion of Pido Jarencio aren’t just business decisions—they’re signals that the PBA is evolving.

The road ahead won’t be easy for either franchise. They’ll face challenges on and off the court. But if they get it right, these moves could mark the start of something special—not just for Pureblends and Terrafirma, but for the league as a whole.

In a sport built on momentum, sometimes all it takes is a single bold move to change the game.

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