MANILA, Philippines – After hiring LA Tenorio as the Magnolia Hotshots’ new head coach, San Miguel Corporation sports director Alfrancis Chua has stated his complete faith in Tenorio’s ability to move into a PBA head coaching position. The declaration marks a significant turning point in Tenorio’s basketball career as he moves from player-leader to strategic leader.
After leading the Gilas Pilipinas Under-16 squad to a gold medal finish at the SEABA tournament in Pampanga, Tenorio’s ascent to the coaching ranks was expedited. The Philippines qualified for the FIBA Asia Cup U16 thanks to the young team’s success under his direction, which included a sweep of their tasks. Tenorio’s leadership and poise pleased Chua, who interpreted it as a clear indication that the veteran floor general was ready for the demands of coaching at the top level of the profession.
Tenorio was formally named the Magnolia franchise’s new head coach, and former coach Jason Webb was promoted to board governor. The action marks a conscious change in the team’s course, one that welcomes new leadership while upholding the franchise’s legendary heritage. Tenorio’s appointment is seen as a cultural validation of leadership based on experience, character, and basketball intelligence, as well as a strategic shift.
Chua highlighted Tenorio’s leadership, court vision, and intelligence as the main reasons he was the best candidate. Additionally, he gave Tenorio complete control over the selection of his coaching staff, arguing that a coach, like a pilot, had to have faith in his team in order to overcome obstacles.
Although Tenorio’s accomplishments as a PBA player are what made him most famous, his coaching abilities have consistently improved over time. He assisted the Gilas Pilipinas coaching staff for the 2023 Asian Games, captained the national youth squad most recently, and was an assistant coach for the Letran Knights in the NCAA from 2019 to 2022. These experiences have given him a broad view on player development and game management, as well as fundamental coaching skills.
Chua’s decades-long relationship with Tenorio is the foundation of her support for him. Chua has seen Tenorio’s development up close, from their time as teammates at Barangay Ginebra to their participation in national team programs. He thinks Tenorio’s natural ability to communicate, in-depth knowledge of the game, and leadership style will be a great fit for his new position as head coach.
Magnolia is entering a critical stage as it looks to regain its competitive advantage following a series of close calls at recent conferences. The Hotshots are seeking a new tactical strategy and a return to consistency. Tenorio is anticipated to infuse the roster with fresh vitality and purpose thanks to his extensive experience and player-centric mentality.
Tenorio will have creative and strategic freedom, according to the franchise. In addition to directing game-day decisions, he is responsible for managing the creation of a team identity that can flourish in the PBA’s changing environment. Managing seasoned players, coaching up-and-coming players, and adjusting to league-wide shifts in tempo, spacing, and strategy are all part of his job description.
The action is also in line with a larger trend in basketball, as coaches are increasingly taking on coaching responsibilities shortly after retiring. Tenorio’s hiring fits perfectly with this change by providing player knowledge and a contemporary viewpoint to the coaching staff. He is positioned as a coach with both instinct and intelligence because of his previous experience with the national team and direct understanding of in-game dynamics.
Tenorio’s rise reaffirms the PBA’s dedication to developing its own coaching staff, as the league continues to prioritize local talent. His playing career, which was characterized by numerous titles, Finals MVP awards, and a reputation for leadership, gives his new position legitimacy. His path is respected by both peers and players, who eagerly await how he will apply the principles he has learned on the hardwood to the sidelines.
Magnolia will be under pressure as she gets ready for the new season. The Hotshots’ future course will be determined by Tenorio’s ability to handle the change from player to mentor during his first season as head coach. There is a huge challenge ahead, but there is also a chance to usher in a new age.