MANILA, Philippines – Victor Wembanyama, a French adolescent who is just 19 and hasn’t worn an NBA uniform for a single game, is in line to sign a number of expensive deals that would certainly turn him into one of the most financially successful athletes in history.
Wembanyama will be the center of attention at the NBA Draft in Brooklyn on Thursday when the San Antonio Spurs are expected to select the talented 7ft 4in (2.24m) center with the first overall pick. He is largely regarded as a once-in-a-generation basketball prospect.
Wembanyama will be the center of attention at the NBA Draft in Brooklyn on Thursday when the San Antonio Spurs are expected to select the talented 7ft 4in (2.24m) center with the first overall pick. Wembanyama is widely regarded as a once-in-a-generation basketball star.
Wembanyama and Nike already work together, and Nike has hinted at its plan to turn the Frenchman into a world-famous athlete.
According to 16W Marketing’s Steve Rosner, who anticipates multi-million dollar deals in industries like trading cards and other derivative products, Wembanyama’s enormous Nike deal will probably be the first of many.
Wembanyama will be the center of attention at the NBA Draft in Brooklyn on Thursday when the San Antonio Spurs are expected to select the talented 7ft 4in (2.24m) center with the first overall pick. Wembanyama is widely regarded as a once-in-a-generation basketball star.
Wembanyama and Nike already work together, and Nike has hinted at its plan to turn the Frenchman into a world-famous athlete.
According to 16W Marketing’s Steve Rosner, who anticipates multi-million dollar deals in industries like trading cards and other derivative products, Wembanyama’s enormous Nike deal will probably be the first of many.
Twenty years ago, Wembanyama’s commercial appeal could have been lessened by his NBA affiliation with a team from a small market, like San Antonio.
But according to Vaccaro, the expansion of social media and streaming services as well as the NBA’s international appeal have altered the situation.
Wembanyama might need some time to fully realize his earning potential, though. The French genius and his group are not in a rush to start making money right away.
Rosner, though, thinks that if Wembanyama succeeds in court, business agreements will only be formalities.
Wembanyama’s success on the court will ultimately maximize his income, according to Matheson, who reiterated that stance.